Create in freedom to be free to create

Creative freedom without borders allows to create, experiment and design.

The freedom to choose is necessary and fundamental to grow and develop artistically.

Freedom is “do what you love, and love what you do”.

Freedom it’s not choosing between two different things but in escaping the patterns that prevent the realization of goals and desires.

Freedom is expressing, feeling, seeing, moving and creating according to one’s instincts.

The new BES Hair Trend Collection “Freedom” through its techniques, its style and its proposals, transmits the concept of freedom. A message addressed to the hairstylist from a technical-creative point of view, and to customers, proposing new shapes, colors and compositions to satisfy all tastes and needs.

The cutting shapes of the collection, chiseled and sculpted, are enhanced by natural phenomena such as wind and sunbeams of light, which caress the hair and enhance the directions woven into the textures of the shape.

The newly formulated colors, characterized by strong, polar, pastel and metallic expressions, combined with careful armocromatic or contrasting mastery, are joined by transitional lines that dissolve reflections, giving life to a magical and enchanting chromatic scenario that transmits and transports the mind where freedom of expression reigns.

Acquisition of the new cutting systems and new coloring techniques proposed in the new BES Hair Trend Collection “Freedom”. Deep knowledge of color mixing to obtain colors that are inspired by freedom and trendy fashions. Ability to carry out the works proposed and presented in the collection in the salon.

– 3 cutting techniques

  – HairCut 1-Free Street cut: alternating overlapping directions

  – HairCut 2-Free Time: clockwise or counterclockwise rotation movement

  – HairCut 3-Free Style: polyvalent shape and directions

– 3 coloring techniques

  – Color 1-Free Street: alternating chromatic diffusion

  – Color 2-Free Time: torchon diffusion

  – Color 3-Free Style: gradual and contrasting monochrome

– Presentation, explanation and use of the 29 new shades of BES Hi-Fi Hair Color

– Presentation of the new Color Lock line with the introduction of the new Color Check product

– Presentation of the new DECOBES Blueberry – for a more conditioning and neutralizing effect – 9+