Logo hi fi

THE POWER OF THE BRAND

Cosmec, owner of the BES BEAUTY & SCIENCE brand, is an Italian company founded in 1964. The experience matured in these years associated with the constant commitment in the search for vanguard and quality products, makes BES BEAUTY & SCIENCE a young, dynamic and flexible reality, capable to adapt to any market needs and desires. BES BEAUTY & SCIENCE brings the Made in Italy all over the world, becoming a synonymous of quality and reliability in more than 80 different countries.
The B indicates Beauty in every one of its form, but above all, the beauty of the hair. Beauty to be real must be in combination with “Being well”, by giving life to an evolved hair cosmetic range of products.
The E indicates the conscious Experience that has been completed in these years, able to actively involve all human resources, all business capacity and the hairstylist’s needs and ideas to share up important values and goals together. The E also emphasizes the Exclusivity of the lines of cosmetic products that BES BEAUTY & SCIENCE proposes to the professional hairdressing market.
The S indicates Science applied to cosmetics and trichology. S is also the Service that BES BEAUTY & SCIENCE offers to its distributors and its customers aiming first on the quality of human relationships beyond professional relationships.

The color of the past was static, heavy, opaque, without light and without movement. BES HI-FI HAIR COLOR arises from the desire to formulate an ultra natural, dynamic, luminous and vibrant hair color, always with the main goal to create an healthy and absolute respectful product for the hair and for the scalp.
Thanks to its delicate formulation, HI-FI HAIR COLOR allow the hair to be crossed and caressed by the light, highlighting the thousands of shades that are created in the hair.
HI-FI HAIR COLOR is the perfect hair color for the present days and for the future, able to respond to the desires of each client and the artistic needs of every hair stylist. Thanks to the vastness and impressive completeness of the color chart,
HI-FI HAIR COLOR provides all the shades and reflections that the stylist can desire. The formulation of HI-FI HAIR COLOR is able to embellish the color with lights and contrasts and delicate facets. From natural colors to tobacco shades, from vibrant reds to delicate violets, from bright mahogany copper to harmonious golden beige,
HI-FI HAIR COLOR guarantees an excellent natural coverage, shine and movement of color, preserving the physiological and structural balance of the hair in full sweetness.

121 NUANCES

NATURAL, BRILLIANT, VIBRANT, SHINY

10 NATURALI
5 NATURALI INTENSI
Più intensità, maggiore copertura
7 CENERE
2 BLU
7 DORATI

4 TABACCO
6 LEGNI

6 MARRONI
3 SOLARI
6 RAME DORATI
4 RAMATI

2 MOGANO ROSSI

3 RAME MOGANO
4 ROSSI RAMATI
6 ROSSI INTENSI
3 IRISÉE

2 ROSSI IRISÉE
3 IRISÉE DORATI
4 DORATI BEIGE

 

3 PERLATI
4 INTARSIATI
6 SABBIA
2 ULTRA-SCHIARENTI
900’s series
5 SUPER-SCHIARENTI
90’s series

8 FASHION
Pastel
6 TONERS
Correttori o amplificatori

HIGH FIDELITY IN COLORS
It gives excellent results thanks to the beauty of the color range and the stability of the reflections. It offers a perfect reproducibility, reflecting constanty the color indicated in the color chart.
HIGH FIDELITY IN THE COVERAGE
It naturally covers any percentage of white hair in combination with the right developer and the time of laying.
HIGH FIDELITY IN DELICACY OF THE COLORING CREAM
It respects the structure of the hair by treating it at the same time, nourishing and conditioning the hair fiber.

CHARACTERISTICS OF THE CREAMY CARRIER BASE

EASY TO PREPARE, MIX AND APPLY
The carrier base is a cream with a cosmetic appearance. It is soft and fluid, easy to mix with the developer to form a new
emulsion, easy to apply, adherent on the hair and easy to rinse. During the application it diffuses a pleasant fruity fragrance.

STABILITY OF THE CREAMY EMULSION
The cosmetic cream of BES HI-FI HAIR COLOR consists of two phases: a fat phase (oils-waxes) and an aqueous phase, perfectly mixed together. This emulsion is able to contain liposomes, coloring pigments and plant extracts, conveying and carrying them inside the hair.

PROTECTIVE ACTION ON THE HAIR FIBER
BES BEAUTY & SCIENCE, in the formulation of HI-FI HAIR COLOR, has studied with important companies producing raw materials, new and particular molecules that, properly dosed and inserted inside the emulsion, do not attack the hair, do not impoverish it but rather they go to rebalance the hydro-lipidic film of the hair. Natural beeswax is fundamental for the spreadability of the cream, for its elasticity, for its grip on the hair and for its softness, it also enhances the brightness and the luminosity of the color.

COLOR PECULIARITIES AND GREATER STABILITY
The coloring pigments contained in HI-FI HAIR COLOR are defined as “oxidation
pigments” as they are colorless or weakly colored compounds that through the oxidation process undergo chromatic activation, becoming true coloring pigments. The coloring pigments, the natural melanins of the hair and other substances present in it, will form the definitive color, full of reflections and chromatic variations. This concept makes the HI-FI HAIR COLOR a unique color, because the pigments do not suffocate the melanins but rather embrace them and form with them the final color with infinite shades. Moreover, the fact of anchoring to the melanins means that the coloring pigment remains longer inside the hair, preventing an early loss of color or some color fading.

LOW SENSITIZATION
In BES HI-FI HAIR COLOR the dosage of ammonia has been reduced to a minimum in order to obtain a lower aggressiveness and a low sensitization on skin and hair while reaching the specific lightening power desired. The specific formulation of HI-FI HAIR COLOR causes the ammonia to act by lightening the melanins before the coloring intermediates are formed. This makes the color brighter and more brilliant.

COMPLETE COVERAGE OF WHITE HAIR
The correct balance between the quantity and the dimensions of the coloring intermediates, allows to obtain a complete coverage of the white hair without darkening the color but keeping it bright and natural.

LONGER LIFE FOR THE COLOR
The use of hydrolyzed wheat proteins allows us to bring fundamental functional benefits to the structure of the hair, guaranteeing a longer lasting color.
HI-FI HAIR COLOR, is not a progressive color. If the color is left on for a longer time than the one indicated, no problem occurs.

PROTECTION, NOURISHMENT AND SUPPORT FOR THE HAIR
The presence of 6 vegetal liposomes allows the BES HI-FI HAIR COLOR to convey the pigments and the active substances contained in them directly inside the hair, exerting multiple beneficial and protective actions.

SUBSTANTIVE AND CONDITIONING ACTION
D-Panthenol (Vit. B5) thanks to its properties, performs a nourishing, conditioning and supporting action on the external appearance of the hair, giving it balance and softness.

THE HI-FI LIPOSOME CONCEPT

VEGETAL LIPOSOMAS are able to transport and convey the coloring pigments, the natural extracts and the active ingredients inside the hair.
Liposomes, thanks to their capacity, are able to carry hydrophilic and lipophilic substances inside the hair, without damaging it. They are “carriers” that, once in contact with the hair, flatten down covering the widest possible surface. This vast contact area promotes maximum penetration of active substances and coloring pigments.
This Advanced and Natural Technology is capable of carrying pigments deep into the hair cortex in a natural way that enriches the hair structure without damaging it.
The surface of the liposome has a high affinity for the surface of the hair. For this reason they can easily interact and penetrate inside the cortex where they can release the coloring pigments and the active substances.

Vegetal liposomes derive from the following plant species and they carry the active substances contained therein in addition to the coloring pigments.

GINSENG – TONING ACTION

ECHINACEA – EMOLLIENT ACTION

MARINE OAKCONDITIONING ACTION

HYPERICUM ST. JOHN’S WORT – STIMULANT ACTION

LINDEN – REFRESHING ACTION

BURDOCK – PURIFYING ACTION

WHEAT PROTEINS

Wheat is particularly rich in vitamin E; it also has a good content of vitamin A, B vitamins, omega 3 and omega 6 fatty acids; all qualities that make it a perfect natural product for hair beauty. From the wheat a protein hydrolyzate is obtained which has a high affinity with the hair. This ensures that a protein film is created along the entire cuticular surface. This film begins to form during the terminal phase of the coloring process, in order to allow the liposomes to enter the hair and release the coloring pigments and other active substances. The protein film that is created seals the hair and closes the cuticular scales with the lowering of the pH, keeping the coloring pigments inside and prolonging the maintenance of the color.

RULES FOR READING THE HI-FI NUMERICAL CODE

FIRST NUMBER: It indicates the color tone height.
The colors are numbered from the darkest to the lightest.
1. = BLACK
2. = VERY DARK BROWN
3. = DARK BROWN
4. = BROWN
5. = LIGHT BROWN
6. = DARK BLOND
7. = BLOND
8. = LIGHT BLOND
9. = VERY LIGHT BLOND
10. = ULTRA LIGHT BLOND

SECOND AND THIRD NUMBER: It indicates the primary reflex, that is the predominant reflex and the secondary reflex.
.0 = NATURAL
.1 = ASH
.2 = VIOLET
.3 = GOLDEN
.4 = COPPER
.5 = MAHOGANY
.6 = RED
.7 = TOBACCO
.8 = BEIGE
.9 = BLUE

SPECIAL FEATURES:
90s series: series of super lighteners. Allows lightening up to 4/5 tones. To use the 90s series it is necessary to mix the color with OXIBES at 30 or 40 volumes respecting the ratio 1:1,5. The overall processing time must be extended and brought up to 45/60 minutes. 900s series: ultra-lightening series. Allows lightening up to 5/6 tones. To use the 900s series it is necessary to mix the color with OXIBES at 30 or 40 volumes respecting the ratio 1:2. The overall processing time must be extended and brought up to 45/60 minutes. When the first and the second numbers are the same the first number becomes intense, for example:
1.99 = intense blue black
7.00 = intense natural blond

LEVELS OF EXPRESSION OF THE COLOR

Example: starting from a natural base level 5, if we apply an HI-FI HAIR COLOR 7.0 with a developer 20 Vol. 1:1 we will achieve a level 7, because the levels of expression of a number 7 allow to achieve this result.

1.0 >> 0
2.0 >> 0,25
3.0 >> 0,5
4.0 >> 0,75

5.0 >> 1
6.0 >> 1,5
7.0 >> 2
8.0 >> 2,5

9.0 >> 3
10.0 >> 3,5/4
90.0 >> 4/5
900.0 >> 5/6

5 DIFFERENT DEVELOPERS TO OBTAIN ANY SPECIFIC RESULTS

BES HI-FI HAIR COLOR is mixed with the developer OXIBES using a mixing ratio 1:1. The mixing ratio and the the type of developer to be used may vary according to the result you want to achieve. The right combination between the color and the developer allow to achieve perfect results, because the color and the developer work together in synergy, considering levels of expression, reflections and tones.

0 VOLUMI
• To realize operations of Pre-Pigmentation.
• To moisturize the hair and scalp.
• To obtain a developer that has the desired volumes. For example: mixing the 0 Vol. with the 30 Vol. in a ratio of 1:1 to obtain a developer at 15 Vol.
• To lower the volumes of oxidizer during a coloring process. For example: starting with a 30 Vol. at the roots, add some 0 Vol. to the mixture to lower the volumes and continue toning the lengths.
• As a protective action during a double bleaching process. For example: after the first bleaching, mix BES Color Lock Midopla with the 0 Vol. and apply on the hair before proceeding to the second bleaching.

10 VOLUMI
• To tone.
• To brighten and revive a color.
• To realize operations of Re-Pigmentation.
• To do tone on tone coloration.
• To color with delicate and pastel nuances previously bleached hair.

20 VOLUMI
• Balanced developer.
• It is used the most to do ordinary color in the salon.
• It is used in a mixing ratio 1:1 in combination with colors that have a maximum of 2 levels of expressions or with color that express more than 2 levels but are not used to lift more than 2 levels.

30 VOLUMI
• To highlight more expressive colors such as the violets, the purples, the reds or the oranges.
• To lift from 2 to 3 levels always in combination with the colors that have the power to express from 2 to 3 levels.
• To accentuate and emphasize the reflections of the color.
• To treat and color difficult, coarse, resistant hair.
• To obtain a better coverage of white hair.

40 VOLUMI
• Per schiariture superiori ai 3 toni in combinazione con le nuances che permettono di farlo.
• Si utilizza in rapporto 1:1 oppure 1:1,5 oppure 1:2 a seconda della nuance che si vuole applicare.