The color of the past was static, heavy, opaque, without light and without movement. BES HI-FI HAIR COLOR arises from the desire to formulate an ultra natural, dynamic, luminous and vibrant hair color, always with the main goal to create an healthy and absolute respectful product for the hair and for the scalp.
Thanks to its delicate formulation, HI-FI HAIR COLOR allow the hair to be crossed and caressed by the light, highlighting the thousands of shades that are created in the hair.
HI-FI HAIR COLOR is the perfect hair color for the present days and for the future, able to respond to the desires of each client and the artistic needs of every hair stylist. Thanks to the vastness and impressive completeness of the color chart,
HI-FI HAIR COLOR provides all the shades and reflections that the stylist can desire. The formulation of HI-FI HAIR COLOR is able to embellish the color with lights and contrasts and delicate facets. From natural colors to tobacco shades, from vibrant reds to delicate violets, from bright mahogany copper to harmonious golden beige,
HI-FI HAIR COLOR guarantees an excellent natural coverage, shine and movement of color, preserving the physiological and structural balance of the hair in full sweetness.