MORE THAN A COLOR!
PURE BEAUTY

The new BES Hi-Fi HAIR COLOR arises from the desire to offer an ultra natural, dynamic, luminous and vibrant hair color, always with the main goal to create an healthy and absolute respectful product for the hair and for the scalp.After many years of success, after having made thousands of colorists fall in love all over the world, after having conquered people with its unique colors and incomparable reflections, BES Hi-Fi HAIR COLOR changes its look. A new packaging, with the introduction of new colors and formulation changes that make BES Hi-Fi HAIR COLOR even more surprising than what it already was.

MORE THAN A COLOR!
PURE BEAUTY

WHAT WE HAD

THE BEAUTY OF THE COLOR
LIPOSOME TECHNOLOGY
NATURAL BEESWAX
PANTENOL (Vit. B5)
PETROLATUM, PEG, PARABENS & SILICON FREE FORMULA
NATURAL REFLECTION OF THE COLOR
PROTECTION, NOURISHMENT AND SUPPORT FOR THE HAIR

WHAT WE ADD

BETTER TEXTURE OF THE CREAM
More creamy, soft, flowing emulsion, easy to mix and apply, like a hair mask.
MORE HYDROPHILIC BASE and DEEPER PIGMENT PENETRATION
More hydrophilic base that allows to obtain a lower skin color retention. Greater color penetration into the hair fiber for better coverage of white hair and a longer lasting color.
BALANCED AMMONIA FORMULATION
Each shade contains its own amount of ammonia, based on the level of expression of the color and its reflection. Unique color in every aspect without ammonia overload where not necessary
α — KERATIN
Immediate reconstruction of the damaged hair fiber, for a better appearance of the hair.
SHEA BUTTE
Nourishment and hydration for a treating and restorative coloring cream.
NO RESORCINOL
Only 2 % PLASTIC for 1 box of Hi-Fi Hair Color.
29 NEW SHADES

147

NUANCES
natural, brilliant, vibrant, shiny

147

NUANCES
natural, brilliant, vibrant, shiny

HIGH FIDELITY IN COLORS

It gives excellent results thanks to the beauty of the color range and the stability of the reflections. It offers a perfect reproducibility, reflecting constanty the color indicated in the color chart.

HIGH FIDELITY IN THE COVERAGE

It naturally covers any percentage of white hair in combination with the right developer and the time of laying / procesing time

HIGH FIDELITY IN DELICACY OF THE COLORING CREAM

It respects the structure of the hair by treating it at the same time, nourishing and conditioning the hair fiber.

10 NATURAL — 7 INTENSE NATURAL — 7 ASH — 6 INTENSE ASH — 5 ASH GOLD — 2 ASH VIOLET — 2 ASH BLUE — 2 BLUE — 4 BLUE VIOLET — 3 VIOLET NATURAL — 1 INTENSE VIOLET — 2 VIOLET ASH — 4 VIOLET GOLD — 1 VIOLET MAHOGANY — 1 VIOLET TOBACCO — 1 VIOLET BEIGE -1 VIOLET BLUE — 7 GOLD — 1 GOLD VIOLET — 5 GOLD BEIGE — 4 COPPER — 6 COPPER GOLD — 3 COPPER MAHOGANY — 1 COPPER BEIGE — 1 MAHOGANY VIOLET — 2 MAHOGANY RED — 1 MAHOGANY TOBACCO — 6 RED — 2 RED VIOLET — 1 RED GOLD — 4 RED COPPER — 4 TOBACCO — 2 TOBACCO ASH — 1 TOBACCO VIOLET — 2 TOBACCO COPPER — 1 TOBACCO RED — 1 BEIGE NATURAL — 2 BEIGE ASH — 2 BEIGE GOLD — 2 BEIGE COPPER — 1 BEIGE MAHOGANY — 1 BEIGE RED — 12 FASHION — 8 TONER — 3 SUPER LIGHTENING — 2 ULTRA LIGHTENING

CHARACTERISTICS OF THE CREAM

PROTECTIVE ACTION ON THE HAIR FIBER

BES Hi-Fi HAIR COLOR, it contains extremely natural substances such as beeswax and lanolin, which, inserted into the cosmetic emulsion, do not attack the hair, do not impoverish it but rather rebalance the hydrolipidic film of the hair.

NATURAL BEESWAX AND LANOLIN

Natural beeswax is fundamental for the spreadability of the cream, for its elasticity, for its grip on the hair and for its softness, it also enhances the brightness and the luminosity of the color. Lanolin, on the other hand, strengthens and protects the hair fiber, preventing dryness of the hair. It acts as an emollient and soothing agent on the scalp.

EASY TO PREPARE, MIX AND APPLY

GREATER STABILITY OF THE CREAMY HYDROPHILIC EMULSION

BALANCED AMMONIA FORMULATION ACCORDING TO THE NUANCE

Where possible, the ammonia dosage has been reduced to a minimum, in order to obtain less aggressiveness and low sensitization on the skin and hair.

NO RESORCINOL — PETROLATUM & SILICON FREE FORMULA — NO PARABEN — NO PEG

The cream is mainly composed of ingredients of natural origin.

ABSOLUTE EXALTATION OF THE COLOR AND ITS REFLECTIONS

UNIQUE COLOR AND LONGER LIFE

The coloring pigments do not suffocate the melanins but rather embrace them and form with them the final color of the hair with infinite shades. This allows Hi-Fi to obtain extremely natural and unique reflections, different from subject to subject. Moreover, the fact of anchoring to the melanins means that the coloring pigment remains longer inside the hair, preventing an early loss of color or some color fading.

GREATER STABILITY

BES Hi-Fi HAIR COLOR, is not a progressive color. If the color is left on for a longer time than the one indicated, no problem occurs.

DEEPER PIGMENT PENETRATION AND COMPLETE COVERAGE OF WHITE HAIR

The correct balance between the quantity and the dimensions of the coloring intermediates and the liposome technology, allows to obtain a complete coverage of the white hair without darkening the color but keeping it bright and natural.

α — KERATIN RECONSTRUCTION AND SUPPORT

The use of α-keratin allows to bring fundamental functional benefits to the hair structure. It guarantees an immediate reconstruction of the hair fiber which leads to a more natural appearance of the hair, a better manageability and a longer duration of the color.

D-PANTHENOL SUBSTANTIVE AND CONDITIONING ACTION

D-Panthenol (Vit. B5) thanks to its properties, performs a nourishing, conditioning and supporting action on the external appearance of the hair, giving it balance, softness and brilliance.

THE Hi-Fi LIPOSOME TECHNOLOGY CONCEPT

VEGETAL LIPOSOMES are able to transport and convey the coloring pigments, the natural extracts and the active ingredients inside the hair.

Liposomes, thanks to their capacity, are able to carry hydrophilic and lipophilic substances inside the hair, without damaging it. They are “carriers” that, once in contact with the hair, flatten down covering the widest possible surface.

This vast contact area promotes maximum penetration of active substances and coloring pigments. This Advanced and Natural Technology is capable of carrying pigments deep into the hair cortex in a natural way that enriches the hair structure without damaging it.

The surface of the liposome has a high affinity for the surface of the hair. For this reason they can easily interact and penetrate inside the cortex where they can release the coloring pigments and the active substances.

Vegetal liposomes derive from the following plant species and they carry the active substances contained therein in addition to the coloring pigments.

SHEA BUTTER

MOISTURIZING — EMOLLIENT — REGENERATING — NOURISHING — HYDRATING

Shea butter is composed of a rich blend of fatty acids and fat-soluble vitamins with antioxidant action such as provitamin A and vitamin E which give it most of its precious virtues.

Shea butter has moisturizing, emollient, regenerating and nourishing properties. Perfect for conveying the liposomes within the hair fiber. It gives new strength and body to the hair, repairs the damaged and dry cuticle and creates a lipophilic film that helps seal the cuticle. The hair will be healthier, softer and more hydrated.

RULES FOR READING THE Hi-Fi NUMERICAL CODE

FIRST NUMBER

It indicates the color tone height. The colors are numbered from the darkest to the lightest.

1. = BLACK
2. = VERY DARK BROWN
3. = DARK BROWN
4. = BROWN
5. = LIGHT BROWN
6. = DARK BLOND
7. = BLOND
8. = LIGHT BLOND
9. = VERY LIGHT BLOND
10. = ULTRA LIGHT BLOND

SECOND NUMBER

It indicates the primary reflex, that is the predominant reflex and the secondary reflex.

.0 = NATURAL
.1 = ASH
.2 = VIOLET
.3 = GOLDEN
.4 = COPPER
.5 = MAHOGANY
.6 = RED
.7 = TOBACCO
.8 = BEIGE
.9 = BLUE

SPECIAL FEATURES:

90s series: series of super lighteners.
Allows lightening up to 4/5 tones. To use the 90s series it is necessary to mix the color with OXIBES at 30 or 40 volumes respecting
the ratio 1:1,5. The overall processing time must be extended and brought up to 45/60 minutes.
900s series: ultra-lightening series.
Allows lightening up to 5/6 tones. To use the 900s series it is necessary to mix the color with OXIBES at 30 or 40 volumes respecting
the ratio 1:2. The overall processing time must be extended and brought up to 45/60 minutes.

When the first and the second numbers are the same the first number becomes intense, for example: 1.99 = intense blue black — 7.00 = intense natural blond

LEVELS OF EXPRESSION OF THE COLOR

Example:
starting from a natural base level 5, if we apply an BES Hi-Fi HAIR COLOR 7.0 with a developer 20 Vol. 1:1 we will achieve a level 7, because the levels of expression of a number 7 allow to achieve this result.

FASHION SERIES
Pastel blondes that can be used to create metallic effects, to tone or neutralize, to obtain particular reflections with great visual impact.
They must be used on level 9 and 10 for a good result and on ultra platinum level for an excellent result.

TONER SERIES
Oxidation coloring useful for accentuating or correcting a reflection. To carry out a re-pigmentation or to balance a color.

1.0 >> 0
2.0 >> 0,25
FASHION >> 0,25
3.0 >> 0,5
4.0 >> 0,75
5.0 >> 1
TONER >> 1
6.0 >> 1,5
7.0 >> 2
8.0 >> 2,5
9.0 >> 3
10.0 >> 3,5/4
90.0 >> 4/5
900 >> 5/6

5 DIFFERENT DEVELOPERS TO OBTAIN ANY SPECIFIC RESULTS

0 VOLUMI 0%

• To realize operations of Pre-Pigmentation.
• To moisturize the hair and scalp.
• To obtain a developer that has the desired volumes. For example: mixing the 0 Vol. with the 30 Vol. in a ratio of 1:1 to obtain a developer at 15 Vol.
• To lower the volumes of oxidizer during a coloring process. For example: starting with a 30 Vol. at the roots, add some 0 Vol. to the mixture to lower the volumes and continue toning the lengths.
• As a protective action during a double bleaching process. For example: after the first bleaching, mix BES Color Lock Midopla with the 0 Vol. and apply on the hair before proceeding to the second bleaching.

10 VOLUMI 3%

• To tone.
• To brighten and revive a color.
• To realize operations of Re-Pigmentation.
• To do tone on tone coloration.
• To color with delicate and pastel nuances previously bleached hair.

20 VOLUMI 6%

• It is used the most to do ordinary color in the salon.
• It is used in a mixing ratio 1:1 in combination with colors that have a maximum of 2 levels of expressions or with color that express more than 2 levels but are not used to lift more than 2 levels.

30 VOLUMI 9%

• To highlight more expressive colors such as the violets, the purples, the reds or the oranges.
• To lift from 2 to 3 levels always in combination with the colors that have the power to express from 2 to 3 levels.
• To accentuate and emphasize the reflections of the color.
• To treat and color difficult, coarse, resistant hair.
• To obtain a better coverage of white hair.

40 VOLUMI 12%

• To lighten up more than 3 levels using nuances that allow to do it.
• To be used in ratio 1:1 or 1:1,5 or 1:2 according to the chosen nuance and the desired result.

BES BES Hi-Fi HAIR COLOR is mixed with the developer OXIBES using a mixing ratio 1:1. The mixing ratio and the the type of developer to be used may vary according to the result you want to achieve.
The right combination between the color and the developer allow to achieve perfect results, because the color and the developer work together in synergy, considering levels of expression, reflections and tones.
Developers can be mixed together to obtain oxidants of intermediate strength. ES: 0 vol. + 10 vol. 1: 1 = 5 vol.