BES Solaire

BES SOLAIRE is the new HAIRCARE line formulated to protect, nourish and repair all hair types exposed to sun, salt, chlorine and wind.
The BES Solaire hair roducts are practical, functional and perfect for the care of your beauty at the seaside and on the beach. Their delicate, hydrating and particularly refined formulation makes them suitable all year round, after the pool or the gym.
They are three simple products that act in synergy to protect the natural beauty of your hair and light up your color.

Harmful Agents

Chlorine
Chlorine exerts a negative effect on the hair fiber by reducing its natural hydrolipidic film, making it more sensitive to external aggressions and making it appear dry, brittle, frail and dull. The chlorine that settles on the hair also induces the opening of the cuticular scales favoring the entry of radicals that degrade faster the cosmetic color of the hair. At the same time it favors the release of the coloring pigments from the inside of the hair fiber, accelerating the color fading process.

SALT
Salt, present in high concentrations both in sea water and in sea air, can be very harmful to the hair as it is able to dehydrate the hair fiber, making it dry and weak.

SUN
The sun’s rays trigger a strong oxidative stress on the whole hair, from the hair follicle to the stem making it drier, brittle, fragile and therefore more prone to fall. The UV rays act on the hair with a mechanism comparable (although to a lesser extent) to the radicals released by hydrogen peroxide, causing a progressive loss of color and its brightness. This phenomenon also occurs in natural hair as well.

Parah Sea Bag

in jute – effect polyester with external case. Dimensions:
– Bag: 35 x 14,5 x 49 cm
– Case: 18 x 11 x 1 cm

Beach Towel

70 cm x 160 cm in 100% cotton

Sun Glasses

in 4 different models with a modern and attractive design each with its own case.

Sun Care Shampoo

Sun Care Shampoo is an ultra-gentle and nourishing shampoo suitable for frequent washing, able to give back to the hair its degree of hydration lost due to excessive exposure to the sun, chlorine, salt and wind.

It Contains:

  • Red raspberry seed oil
  • Argan oil
  • Vitamin A, E, F

Summer Hair Mask

Summer Hair Mask is a highly detangling, nourishing and moisturizing mask. Easy to apply, it is a real beauty treatment for your hair. It penetrates deep into the hair fiber stimulating its natural regeneration and preventing the formation of “split ends”. Its special “silicon free” formula protects both the health of your hair and the health of the environment.

It Contains:

  • Coconut oil
  • Olive Butter
  • Argan oil
  • Red raspberry seed oil

Hair Protective Sunny Oil

Hair Protective Sunny Oil is your BEST SUMMER FRIEND. Specifically formulated to exercise a double action. Applied to the hair before sun exposure, it creates a waterproof protective film that isolates and protects the hair fiber from the sun’s rays, salinity and chlorine. It is an invisible shield that protects and preserves the natural and cosmetic color of the hair. Applied after sun exposure, it smoothes the cuticle and it eliminates the unpleasant frizz effect. It gives shine and brightness, it untangles and makes your hair easier to comb.

It Contains:

  • Wasabi and Melanin
  • Vitamin A, E, F
  • Red raspberry seed oil
  • Argan oil

PLUS

COCONUT OIL

Coconut Oil is obtained by squeezing the white fleshy pulp of coconut. It is a compound naturally rich in vitamin E and therefore with a strong antioxidant activity. The oil also contains lauric acid, a saturated fatty acid which, thanks to its low molecular weight and great affinity for hair proteins, manages to penetrate deep into the hair fiber, stimulating its natural regeneration.

OLIVE BUTTER

The olive butter, inside the mask, has a triple function:

  • it acts as nourishing and plumping, providing the hair fiber with the fatty acids it needs;
  • it acts as a carrier facilitating the penetration of coconut oil and raspberry seed oil into the cuticular scales;
  • it acts as a waterproofing agent, creating a film on the surface of the hair. It also closes the cuticle, making the hair healthier and brighter.

WASABI E MELANIN

The natural melanin complex and the botanical extract of Wasabi have the common goal to reduce the loss of color that occurs in bleached, treated, colored and natural hair. UV rays degrade the cosmetic color of the hair and the natural melanin as well. Superoxide Dismutase is responsible for the deactivation of oxygen radicals created by UV rays while melanin provides the first defense mechanism against the radicals themselves and other harmful agents, incorporating them and promoting their elimination.

ARGAN OIL

Argan oil is very rich in Omega-3 fatty acids that create a special protective coat on the hair fiber protecting the hair from the stress induced by sunlight, the dehydrating salt action and the fading and depleting effect of chlorine. It helps to reinvigorate and strengthen the hair, it smoothes the cuticle thus contrasting the formation of annoying split ends.

RED RASPBERRY SEED OIL

Recent studies have shown that polyphenols and ellagic acid, a naturally occurring phenolic antioxidant, contained in raspberry seed oil, are able to protect the skin and hair from ultraviolet radiation, being a natural protection factor against UV rays. Red raspberry seed oil also acts as a moisturizer and soothing agent, preventing the evaporation of water from the surface layer of the skin therefore preventing its dehydration.