BES Professional Hair Fashion is a line of styling products created in exclusivity by BES Beauty & Science for the most exigent hairstylists, a new concept of beauty, style and elegance. La linea contiene l’olio di Argan e l’estratto di Maracuja. BES Professional Hair Fashion è il nuovo concetto di fare moda, ma anche di proteggere e di donare forza e struttura al capello.

The line contains Argan Oil, Maracuja Extract and Panthenol. BES Professional Hair Fashion is the new concept of creating fashion, by improving the health and giving a better look to the hair. It is composed by specific products specially formulated to give extra-ordinary freedom to the hairstylist who has the possibility to choose the best products according to the hair and the desired look. All the products of the BES Professional Hair Fashion can be mixed with each other to obtain different features, beauty and results.

Argan Oil, precious substance, contains linoleic acid and vitamin E which stimulate the vital functions of cells and they maintain the exact hydro-lipidic balance of the hair. Maracuja is an exotic fruit that contains vitamin A, vitamin B12, proteins, phosphorus and iron which give nourishment and support to the hair. Panthenol, provitamin B5, strengthens and gives shine to the hair, hydrating and protecting the scalp. The BES Professional Hair Fashion is a line of styling products with remarkable cosmetic properties that respect and protect the hair.The scent of the line gives a sensation of freshness and freedom.

Novità assoluta: #12in1

INSTANT MOISTURIZING NO-RINSE STYLING SPRAY HAIR MASK.

IT PERFORMS 12 ACTIONS IN A SINGLE APPLICATION

1 – It gives hydration and emolliency to the hair fiber without weighing it down or greasing.
2 – It deeply nourishes the hair, preventing aging.
3 – It gives softness and silkiness to the hair.
4 – It improves the combability, the flowness and the smoothness of the hair.
5 – It has an invigorating and strengthening action.
6 – It eliminates frizz and it protects from moisture.
7 – It rebuilds the hair fiber and it acts as a booster giving structure and support.
8 – It protects from the heat of hair dryers, straightening and curling irons.
9 – It increases the brightness and brilliance of the color.
10 – It prevents and counteracts the formation of split ends.
11 – It seals the cuticle preventing knots from forming.
12 – It performs a conditioning, detangling and disciplining action.

DIRECTIONS:
Spray on lengths and ends on both wet and dry hair.
Distribute evenly and proceed with the desired styling.

Novità assoluta: #12in1

INSTANT MOISTURIZING NO-RINSE STYLING SPRAY HAIR MASK.

IT PERFORMS 12 ACTIONS IN A SINGLE APPLICATION

1 – It gives hydration and emolliency to the hair fiber without weighing it down or greasing.
2 – It deeply nourishes the hair, preventing aging.
3 – It gives softness and silkiness to the hair.
4 – It improves the combability, the flowness and the smoothness of the hair.
5 – It has an invigorating and strengthening action.
6 – It eliminates frizz and it protects from moisture.
7 – It rebuilds the hair fiber and it acts as a booster giving structure and support.
8 – It protects from the heat of hair dryers, straightening and curling irons.
9 – It increases the brightness and brilliance of the color.
10 – It prevents and counteracts the formation of split ends.
11 – It seals the cuticle preventing knots from forming.
12 – It performs a conditioning, detangling and disciplining action.

DIRECTIONS:
Spray on lengths and ends on both wet and dry hair.
Distribute evenly and proceed with the desired styling.

Il prodotto contiene l’olio di Argan, il Pantenolo, l’olio di Meadowfoam e la Gomma di Acacia

L’olio di Argan, sostanza preziosa, contiene acido linoleico e vitamina E che hanno la capacità di stimolare le funzioni vitali delle cellule della cute e mantenere l’esatto equilibrio idro-lipidico del capello, molto importante per il vigore e la bellezza.

Il Pantenolo, provitamina B5, fortifica e dona lucentezza ai capelli, idratando e proteggendo il cuoio capelluto

L’olio di Meadowfoam è estratto da una pianta dal fiore a petali bianchi e gialli. L’olio che se ne ricava è utilizzato per donare ai capelli lucentezza, morbidezza, idratazione e una maggior pettinabilità. Dai suoi semi, inoltre, si ricava un estratto dall’azione rigenerante e ristrutturante. Con i suoi acidi grassi a lunga catena ed una configurazione quaternaria unica nel suo genere, l’Olio di Meadowfoam riesce a riparare i capelli danneggiati e proteggerli da trattamenti chimici o fisici, creando un film ultraleggero ma resistente attorno al capello. L’Olio di Meadowfoam prolunga e sostiene la colorazione cosmetica presentando un’efficace ed elevato potere condizionante.

La Gomma di Acacia è una gomma naturale nota anche come Gomma Arabica in quanto estratta da due specie di acacia sub sahariana: Acacia Senegal e Acacia Seyal. Come quasi tutte le gomme e le resine di origine vegetale, è prodotta dalla pianta in seguito a un processo naturale di “gommosi” che si attiva spontaneamente per rimarginare una “ferita” alla propria integrità superficiale. Dalla gomma di acacia per sintesi si ottiene il Collagene di Acacia. Il Collagene di Acacia è una miscela complessa di polisaccaridi e glicoproteine, Calcio, Magnesio, Potassio, Sodio e Mucillagini. Il Collagene di Acacia, grazie alle sue microsfere estremamente elastiche penetra nella fibra del capello conferendo più spessore, corpo e volume.

#12 in 1

# 12 in 1 è un prodotto vegano realizzato nel pieno rispetto della natura e di tutti gli esseri che la abitano e possiede le seguenti caratteristiche:– La totale assenza di ingredienti di derivazione animale.– La totale assenza di additivi di derivazione animale.– La totale assenza di sperimentazione sugli animali dei prodotti e dei loro ingredienti.

# 12 in 1 è un prodotto formulato senza l’utilizzo di Siliconi, Parabeni, Allergeni e Paraffina spesso causa di reazioni allergiche e intolleranze.

#12 in 1

# 12 in 1 è un prodotto vegano realizzato nel pieno rispetto della natura e di tutti gli esseri che la abitano e possiede le seguenti caratteristiche:– La totale assenza di ingredienti di derivazione animale.– La totale assenza di additivi di derivazione animale.– La totale assenza di sperimentazione sugli animali dei prodotti e dei loro ingredienti.

# 12 in 1 è un prodotto formulato senza l’utilizzo di Siliconi, Parabeni, Allergeni e Paraffina spesso causa di reazioni allergiche e intolleranze.

WATER WAX

Styling creative water wax for a natural look. ultra light wax for fixing, ruffling and protecting the hair. It creates the desi-red look without drying, greasing or weighing down the hair. DIRECTIONS: Apply as you want on humid or dry hair.

SCULPTING POMADE

It gives structure and shape, leaving the hair exible and moldable. Ideal product to create extreme looks. DIRECTIONS: double action product: applyed on dry hair it gives a shiny effect with a light holding power. Applyed on wet hair it helps to maintain the hairstyle for a longer lasting effect.

RUBBER CREAM

It is a brous cream, with a unique texture that creates a shaggy and gritty effect with a medium hold which is always exible. It allows a unique nal result, by giving fashion & style for a creative new look. DIRECTIONS: rub between the hands a moderate amount of product and then clap them strong. You will notice the cre- ation of thin laments looking like a “spider’s net”. Let the product fall down on the hair and model it in order to obtain the desired style.

MATTE PASTE

It is a exible and mouldable product with a natural effect that gives volume and body. It is ideal to revive curly or straight hair without the fear of moisture. It also offers maximum texture to the hair while providing a medium hold. DIRECTIONS: It can be applied on wet hair in order to get the maximum volume or it can be applied on dry hair to obtain the perfect texture.

BES IN BLACK

Black gel. Hides and xes white or gray hair for a stylish younger look. It takes the yellow off without staining. It is rinsed easily and it leaves no residues. DIRECTIONS: distribute the right amount of gel on the han- ds and distribute evenly on damp or dry hair creating the desired styling.

CURL ACTIVATOR

Modelling gel cream that shapes perfectly natural curly or permed hair. It protects the hair from dehydration and gives elasticity and vitality to the curls. DIRECTIONS: work the product between the hands and apply it on the hair de ning the shape of the curls.

DYNAMIC SUPER HOLDGEL

Super strong hold. Thanks to its super strong holding power, it creates extreme hairstyles and perfectly de ned multidirectional movements on the hair. DIRECTIONS: distribute the product on the hands and spread it evenly on damp or dry hair, shaping it as you want.

FIBER FLUID

It is a exible and mouldable product with a natural effect that gives volume and body. It is ideal to revive curly or straight hair without the fear of moisture. It also offers maximum texture to the hair while providing a medium hold. DIRECTIONS: It can be applied on wet hair in order to get the maximum volume or it can be applied on dry hair to obtain the perfect texture.

CUTTING POTION

It is a product that gives a unique resistance to the hair and the maximum precision when cutting while preserving the edge of the blade. Plus it helps with a faster blowdrying without the need of other products. DIRECTIONS: Spread the product on wet hair in order to maintain it moisturized and humid until the end of the hairdo. It allows the hairdresser to keep a clear vision of the cutting hair line without bringing heaviness to the hair.

DYNAMIC INVISIBLE STRONG

Innovative hair spray specially designed to achieve the de- sired styling in a natural way. It SHAPES, VOLUMIZES AND FIXES every hairstyle. It dries up quickly allowing to brush the hair easily. DIRECTIONS: Spray on liberally from 9 to 10 inches away.

STRONG HOLD

de nes the hair in a exible manner without overweighting it. Special resins allow a strong and durable x, suitable for all hair types and resistant to humidity. The handy dispenser allows greater precision in the application without dispersion of the product. DIRECTIONS: Apply on dry hair, distribute all over the head or on the individual sections.

STYLING HAIR SPRAY

Styling hair spray strong hold. No gas. calibrated formulation for all hair types and needs: perfect to sculpt, volumize and fix naturally with a soft and long lasting hold. It dries up quickly allowing to brush the hair easily. DIRECTIONS: Spray on liberally from 9 to 10 inches away.

EXTREME SHINE

It is indicated for dry and over processed hair. It prevents the frizzy effect of humidity. It gives extreme shine and brithness to the hair. DIRECTIONS: Spray from a distance of about 30 cm (12 inches) on the nal hairstyle, to give the maximum brilliance and shine.

GLOSS THERAPY

The perfect product to give gloss, shine and wellness to the hair. DIRECTIONS: dual action product. To obtain a smooth and silky result, apply on wet hair and proceed with the blow- drying. For a shiny, soft and light result, apply a little amount of product on dry hair. whenever it is used on curly hair, it gives a natural look to the ringlet.

SUPER GLUE

It dries quickly, brings an immediate support and a exible hold. It may be used with at irons or curly irons for different kind of styles. DIRECTIONS: Spray from a distance of 20cm (8 inches). Let it dry while proceeding to the desired styling.

TEXTURZING & VOLUMIZING MOUSSE

It is a product that gives volume to the hair making it full bodied. It gives support with extra strong hold, without overweighting the hair. DIRECTIONS: Spread the product on wet hair based on the quantity of hair. distribute well and continue with the set up. To obtain instead a stronger damp look spread on dry hair.

FRIZZ CONTROL

It is a glossy, detangling and emollient product. Thanks to its anti-frizz power it is able to detangle and soften the hair by reducing the hair electro static effect. great when it is used as a protective product before the use of the at iron. DIRECTIONS: It is a dual action product: It may be used on wet hair to improve the drying by using the hairbrush. On dry hair it gives gloss, silkiness and shine.

SHAPER GLUE

Last generation gel. It xes and sets the hairstyle creating extreme looks, completely out of the ordinary. It guarantees a perfect separation of locks and a long lasting hold, giving an enamelled, glazed look. DIRECTIONS: distribute on humid or dry hair and proceed to the styling naturally or with the blow dryer.

STYLING HAIR SPRAY – NO GAS

Styling hair spray strong hold. No gas. calibrated formulation for all hair types and needs: perfect to Sculpt, volumize and fix naturally with a soft and long lasting hold. It dries up quickly allowing to brush the hair easily. DIRECTIONS: Spray on liberally from 9 to 10 inches away.

#12 in 1

IMMEDIATE ACTION MOISTURIZING SPRAY MASK WITHOUT RINSE. HOW TO USE: Spray on lengths and ends on both wet and dry hair. Distribute evenly and proceed with the desired styling.

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