BES INTENSIVE

Salon service:
An innovative product that guarantees the hairstylist a unique, ideal, long lasting, single
process colour service that intensifies every result. Ammonia free. Rich in colour pigmentation
and active principles. To personalize and exalt the reflection and highlights of colour.
When combined with permanent or semi-permanent colour, it enhances and emphasizes the
result by giving more intensity and longer lasting colour.

Product setting:
The beauty of hair is synonymous of colour, with luminosity and reflection.
It is possible to personalize and emphasize the reflection of nuances to create a difference in
colour, cut and style.

The Plus:
COCONUT OIL: Important derivates of coconut oil, present in the creamy base, assures
lightness and tangle free results.
VEGETABLE LIPOSOME: The content of liposome include a series of active principles derived
from important officinal plants, which allow the hair to regain its original aesthetic beauty.
BEESWAX: The beeswax contained in the cosmetic cream rebalances the hydrolipidic value
of the hair system, an important factor so as to ensure elasticity, softness and beauty to the
hair.

Technical characteristics:
Reflection cream with a high concentration of pigment and with on intensive action that permits
to personalize, emphasize and create with permanents colours (Bes Hi-Fi, Bes Professional,
Regal Color) or semi-permanents (Bes Regal Soft Color) unique nuances and particular hues
that exalt the stylist’s creative inspiration.

Result:
The strong synergic link created between MPR molecule (molecule of reflecting pigment) and
MIC (molecule of intermediate colouring) permits to obtain a highly reflective intensity to the
hair.