“PURA” BES Hair Trend Collection
Pure as the light, the beauty of the colors the light enhances by lighting and illuminating them.
Pure as the fire, that warms us in the darkest nights, in the coldest winters.
Pure as the soul of a child: transparent, genuine, authentic, without marks or stains.
Pure as a water source, which is born uncontaminated among the rocks, flows in the streams of the fresh mountain woods until it is lost in the sea, among the waves.
Pure as the colors of the sunset, the expressiveness of the dawn, the charm of the universe.
The flavors of food, the scent of flowers, the beauty of the treasures that nature gives us and that man offers us, through art, music, writing.
A sense of satisfaction sought, desired, sometimes in an uncontrollable, overwhelming way.
Pure as the spontaneity of a smile, the sweetness of a kiss, the comfort of a hug.
Pure like the five fundamental elements of nature:
EARTH – It represents solidity and stability, and it is associated with physical strength and resistance.
WATER – It symbolizes fluidity, purity and vitality.
AIR – It expresses freedom, lightness and mobility.
FIRE – It symbolizes energy, heat and passion.
SPACE – It represents infinity and the connection between things.
“PURA” BES Hair Trend Collection
It offers 3 new cutting techniques with soft expressions, engraved in the perimeters, through overlapping geometric lines, which enhance natural movement of the hair. It offers 3 new coloring techniques with chromatic diffusions in progression or regression and techniques with a differentiated oxidative process.
“PURA “BES Hair Trend Collection offers 20 new color mixes that recall and represent the expressive effects of the 5 natural elements (Earth, Water, Air, Fire and Space), and that harmonize the fusion of even diametrically opposed colors.
